For Thai teens, TV is now 'so last year'

Internet and mobile phones rated as top two 'screens' of choice in media survey by local marketing firm

A recent study of Thai youths has suggested the role of television may be shrinking.
The study, by McCann Worldgroup, found Thai youths feel the Internet is the most important media, while the "second screen" is their mobile phone, which they "can't live without".
Television ranked third in terms of importance to their life.
Dropping by at a 7-Eleven is also part of life for local youths, while good morals
are their new cool, the study found.
McCann, a leading marketing communications group, conducted the study called "My Media" to explore the role of media in the lives of Thai youths.
Marc Davies, vice president of strategic planning at McCann Erickson Thailand, said there were a few surprises in the results.
"That's a shift from traditional media to innovative
and interactive media. We
have known about this but the speed of change is very rapid," he said.
Among other results include the finding that Thai youths love free things and that "good morals" are popular.
"Even though they like to break the rules, good morals are a new cool. But it must be expressed in a cool concept," said Varidda Voraakom, consumer insight manager at McCann. She cited a recent TV ad by Siam Commercial Bank called Namjai (thoughtfulness) as a commercial that Thai youths liked.
Varidda said the survey found Thai youths were very fragmented in terms of preferences and tastes, that below-the-line media campaigns were often significant to them, but the role of television in their lives was shrinking.
"The interesting thing is how to make online advertisements that are liked by teens," she said.
However, when asked about their preferred advertising channels, television was top and the Internet and mobile phone fell to fourth and fifth place respectively, behind even outdoor/indoor ads and magazine/radio ads.
Davies said the study strongly confirmed it was no longer enough for a brand to send messages to consumers. The advertising message had to be relevant to their lifestyle or teens would ignore it.
To utilise mobile phones, marketers must carefully think about "sending good news at the right time" such as a really interesting and exclusive privilege. Or using a reference by friends would be more effective.
"When the message tone is beeping, it's like giving me hope that my friend or someone is sending me message. But when I read, there're 3 messages from a mobile operator. I feel so sad," a female university student was quoted in the survey as saying.
Varidda said teens felt disappointed and automatically disregarded content when SMS senders were not who they expected.
Davies said targeting customers demographically was no longer valid. Instead, marketers should look at "psycho-graphic profiles of targeted customers.
"Demography such as where people live, their age, sex, and social income are no longer connected. A 38-year-old male may have exactly the same needs as a 21-year-old male or even female," he said.
Davies said marketers should also understand that it's age of "My time" now.
"More than half of youth advertising will involve consumers to consumers - 'I am the Media'," he said.
Varidda said the new "media paradigm" was online/ offline. Promotional events that include below-the-line activities were currently very popular among teens, and wireless users. Firms should no longer choose different types of media on the basis of penetration, she said.

Pichaya Changsorn
The Nation
http://www.nationmultimedia.com/2007/08/21/headlines/headlines_30045853.php

Apartment @ Ladprao 130 (Part2)

Apartment @ Ladprao 130 (Part2)

เทพื้น ชั้นใต้ดิน 18 Aug 2007

NEW CHARTER : Yes: 56.7% No: 41.4%

NEW CHARTER : Yes: 56.7% No: 41.4% Invalid: 1.9% (19 Aug 2007 10.30 pm)




EXIT POLL
Suan Dusit Poll
1. Exit Poll
Percentage
Yes 67.94
No 32.06
2. Compare vote count between Bangkok and other provinces
Overall BKK Other provinces
Yes 67.94 75.49 67.56
No 32.06 24.51 32.44
3. Compare vote count among regions
Overall Regions
BKK North Central Issan South
Yes 67.94 75.49 65.58 77.73 57.07 78.17
No 32.06 24.51 34.42 22.27 42.93 21.83
4. Compare between male and female
Overall Male Female
Yes 67.94 66.32 69.26
No 32.06 33.68 30.74

Apartment @ Ladprao 130

The Apartment @ LadPrao130 (Ram81)

30 Mar 2007 - 6.00 pm

25 Apr 2007 - Foundation pile

8 Jun 2007 - Footing

1 Aug 2007

12 Aug 2007

13 Aug 2007 - Basement

More Storage : Hotmail 5 GB

Hotmail will soon bring you more of your requests, better performance
We went out of beta in May, and we’re already releasing something new. Today, these new features will begin to roll our gradually to all our customers over the next few weeks, so if you don’t immediately see them, be patient, they’re coming!

It’s a fun time to be working on Hotmail. We already did a ton of work to get the basics ready to get out of beta, so now we’ve been able to add some more of the extras that our more advanced users have been asking for. We’re continuing to collect feedback and using it to guide which areas of the product to improve next. Thanks to all of you who were beta testers, have clicked the “feedback” link in Hotmail, or leave constructive comments on the blog. We’re listening!

Performance: We’ve been hearing you loud and clear across the world: speed is one of the most important aspects of a web-based email service. We’ve spent more time in this release identifying what parts of the product are slowest and fixing those. We hope that you notice an improvement when this update is released to your account, and we’ll continue our work on performance in future releases.

Quality of Service: Our last release went quite smoothly, and we’ve been continuing to monitor the live site to make sure that we’re providing e-mail that is reliable – you always want to be able to get to your mail, and we hear you!

More storage! Just when you were wondering how you’d ever fill up 2 or 4 GB of mail, we’ve given you more storage. Free users will get 5 GB and paid users will get 10 GB of Hotmail storage.

Mail retention changes: We’ll be increasing the amount of time that we leave messages in your junk and deleted items folders over the next few months.

Contacts de-duplication: Do you have five different entries for the same person in your Contacts? Yeah, me too, but not anymore. We’re the first webmail service to roll out “contacts de-duplication”. If you get a message from “Steve Kafka” and click “add contact” but there’s already a Steve Kafka, we’ll let you know and let you add Steve’s other e-mail address to your existing “Steve Kafka” contact entry. We’re just trying to be smarter to make your life easier and faster. There’s also a wizard you can run to clean up your existing duplicate contacts.

Show content more easily: Hotmail blocks images and links in messages from unknown senders for your protection from spammers and phishing scams. Now you can click directly on the gray square or link to decide if you want to show content in a message. (It’s still not a good idea to show content, especially images, in messages from spammers. Just loading the images in a spam lets them know that you’re reading their e-mails.)

Spam-fighting: We’ve made it possible to report phishing attacks like those fake bank notices or fraudsters who want your checking account number so they can supposedly make a deposit. Just click “report phishing” if you think you’ve found a dangerous scam. In the junk folder, click “not junk” to help train our filters. Every mail you report does help make our spam filter smarter, but fighting spam takes constant vigilance. Spammers always find a new trick whenever we thwart their old tricks.

Right-to-left languages: Support for Hebrew and Arabic is now out of beta! If you speak these languages or want to see Hotmail in a totally new way, go to Options and change your language. We fixed a lot of bugs for users of Hebrew and Arabic, so we hope the whole UI works better for you now.

More space for your email, a.k.a. smaller header: We heard you asking for more space for your mail, so we shrunk the header in this update.

Forwarding messages: You can now forward mail from your Hotmail account to other accounts. For now, if you have a free account, you can only forward your mail to other Hotmail accounts. (Paid accounts get more choices.) This is great idea if you have a few different addresses and want to consolidate your mail.

Cobranding: This is what we call showing the logo of an organization for whom we are hosting email. Hotmail is currently hosting e-mail for universities (and a few ISPs) around the world, so we show their logos in Hotmail.

Accepting meeting requests: If you receive a meeting request, such as one sent from Outlook, you can now click “accept” and have it added to your Calendar. This had existed for years in MSN Hotmail, and we’re adding it to Windows Live Hotmail now.

Vacation replies: Now Hotmail can automatically tell your friends why you haven’t written them back in a few weeks.

Classic version jump to page: In the classic version, we’ve made it easier to jump to different pages of mail. This will be very handy as you grow into your new 5 GB or 10 GB account.

And finally... Drumroll please… we know this is going to be a big hit with a lot of you out there in blog land. I hope you remember this as the Hotmail team listening to what you want. J

You can turn off the Today page (if you want to). If you’d rather see your inbox immediately upon login, you have the option to turn off the page of MSN news (called the Today page). The choice is yours.

The Incredible Hulk

Islands of Adventure, Universal Orlando, Orlando, FL

The Incredible Hulk's shocking-green track looms ominously over the IOA skyline. The "groarrr" that each train emits as it dives and twists through the course draws even more attention to the imposing beast.
The queue snakes through the lab of Dr. Bruce Banner (the Hulk's alter ego for you Marvel illiterates) where high-tech gadgetry abounds. The theme has something to do with a gamma-ray experiment gone wrong. It's hard to follow the storyline but the industrial soundtrack is catchy and the atmosphere is compelling.
Like Disney's Rock 'n' Roller Coaster and other launched coasters, the Hulk doesn't have a traditional click-clack-click lift hill. Unlike the magnetic induction systems that propel those coasters however, the Hulk's train of cars move slowly up the green "Gamma Force Accelerator" tube and a specially designed booster thrust -- the first of its kind -- catapults its pneumatic tires 40 mph uphill. The launch requires the same thrust as a U.S. Air Force F-16 jet. Universal had to build a special power generating plant to accommodate the ride.
The effect is like being trapped inside an old movie that's running way too fast. Quickly accelerating uphill defies logic and feels both exhilarating and terrifying.
Emerging from the tube, the train barrels through a complete inversion 110 feet off the ground and accelerates to 60 mph as it "groarrrs" through rollovers, corkscrews and fog-enshrouded tunnels. The G-forces are quite intense. Hulkamaniacs should look out for the mid-course freefall; a trim brake momentarily halts the madness but it feels as if the bottom drops out when the train unexpectedly takes yet another sharp dive down.

Nintendo Wii phone

Rumors are circulating that Nintendo on the back of their huge Wii success are planning to get a piece of the cell phone action. After seeing all the attention the Zune Phone and Apple iPhone have been getting lately, Nintendo may see a opportunity to break into this very competitive market. For now this is just a rumor, maybe it will come true who knows stranger things have happened.